How I help you
If your message feels unclear, your content isn’t landing, or you’re not sure where to start, you’re not alone. Creating content that truly connects is a challenge for even the smartest organisations.
I help businesses, charities and individuals find their voice, sharpen their strategy, and communicate what they do with clarity and confidence. Whether you need insight, direction, or momentum, I’ll meet you where you are and help you move forward and grow.
Challenges I help with
Understand your business better
“Sonja engaged brilliantly with stakeholders and clients to develop a deep understanding and powerful insights into the company. She helped us to understand ourselves better.”
— Giles Colborne, Founder, cxpartners
Transform your content
“Sonja is the person you want at the table, working at a strategic level to help a business understand and embrace content marketing. She can look a CEO in the eye and make strategic recommendations that will take that organisation forward. What’s more – she’s a pleasure to work with too.”
— Bryony Thomas, Founder, Watertight Marketing
Redefine what you do
“Sonja’s insight into content strategy is invaluable. What strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organisation to redefine itself.”
— Chris Butler, HOW Interactive Design, Chicago
Get results from your website
“If you’re looking to finally get to grips with your content and digital strategy and start getting a return on your website, I’d thoroughly recommend you contact Sonja.”
— Chris Thurling, Chairman, Bristol Creative Industries
When to work with me
You’re planning a bold shift – a new strategy, a refreshed brand, a better website, or a step up in your marketing – and you need your message and content to catch up.
You want to say what matters, but it’s not landing. Your website no longer reflects who you are. Your content isn’t opening doors. You’ve got big ideas, but turning them into something valuable and clear feels hard.
That’s where I come in. Using research, deep listening and strategic insight, I help you:
Clarify your message and story
Shape a valuable content strategy: one that feels human, focused and useful
Create content that brings others with you
The results?
More of the right opportunities coming to you
A smoother engagement and sales process
More advocacy and referrals
Confidence to share what you know
Renewed pride in your organisation
Greater clarity, visibility and impact
Find the confidence to make bold changes
“I carry out brand strategy for my clients but I just couldn’t be objective about my own positioning. I thought I just needed Sonja’s gentle coaching style to refine my thoughts, but she did much more than that, she supported me in making some brave changes. I couldn’t make those choices without the confidence that her customer interviews gave me. Having resolved to make some big decisions, Sonja helped me get my messaging, website and content marketing plan right. It has been a massive relief, something that was preoccupying me and taking up far too much headspace has been lifted off my shoulders. Sonja over delivered. I wouldn’t hesitate to recommend her."
— Sue Bush, The Co-Foundry thecofoundry.co.uk
Want to talk?
Elements of my service
Tailored to meet your needs, my service includes a mix of:
Audience Research & Insight
Want to understand where your true value lies and how to craft a message and proposition that resonates?
Stakeholder feedback, research and insight projects to help you get to the heart of your message and value proposition, positioning your business, organisation or department for success.
For CEOs, marketing/comms leaders and change teams.
Valuable Content Strategy
Need a game plan for your website and content so it drives the action you want to see?
A new website is a significant investment. If you’re going to spend time working on it, you need a strong message, a sound strategy and content that your audience appreciates. I’ll help you to shape your website opportunity, with practical guidance, content leadership and editing support to drive the results you need.
For leaders, marketing and business development teams.
Content Coaching
Want to find the confidence to share your expertise in the form of valuable content for your audience?
One-to-one coaching - either online or face-to-face - to build confidence, hold you accountable and motivate good writing practices. Whether you’re thinking of writing a book, starting to blog, or engaging in a research project, a thought partner and editor like me can help make it happen.
For founders, leaders and subject-matter experts.
Talks & Workshops
Looking to motivate your team to share their expertise and write valuable content?
Tailored group talks and workshops - either online or in the real world - to build your team’s confidence, motivate good writing practices, and inspire closer group working too.
For leaders, subject-matter experts, marketers and business development teams.
Content Writing Club
Want to carve out space and time for your writing so it happens?
Join my monthly online writing group to help you overcome your writing blocks and taken consistent action on your content.
Carve out meaningful thinking and writing time every month, with the support of a friendly group of business owners, marketers and subject-matter experts.
Join the Club - for free!
Is this you?
I work with individuals, teams and organisations where content plays a meaningful role in change. You might be:
A service-driven tech, engineering, creative or consultancy firm, doing great work and wanting to share it in ways that build trust and spark opportunities.
A charity or non-profit, shaping a new brand or website and needing a message that truly reflects your purpose and speaks to funders, supporters or communities.
Part of a corporate or public sector team, looking to connect more clearly with the people you serve, through clearer messaging, better content, or a more human voice.
An expert or leader, needing the clarity and confidence to communicate what you do and why it matters.
If this sounds like you, I’d love to talk.
Let’s talk.
