Valuable content coaching

One-to-one encouragement, guidance and feedback to help you find your writing voice and share your ideas, for the good of your business - and for you.

The content writing challenge

As a CEO, founder or leader, you have years of expertise in your field. You’ll know that sharing your knowledge and ideas with the world will benefit your business, your mission, your people; you may want to start writing but the weight of responsibility can feel overwhelming. How do you find the motivation, confidence, and time to put pen to paper and get your ideas out?

Many leaders grapple with perfectionism, imposter syndrome or an overwhelming fear of the blank page. This can stop you in your tracks.

A supportive guide like me - a non-judgemental listening ear, friendly guidance, accountability and feedback - will help you find your confidence and flow.

Together, we’ll work out who you most want to talk to, what it is you want to say and why it matters. And we’ll find the best format for you - it could be email, blog articles, posts, a book, or even a podcast. I’ll share writing tips and templates to develop your writing skills and process and encourage you to say what you want to say.

Personal and tailored

I offer tailored, supportive one-to-one content coaching, editing and feedback.

The aim is to give you the confidence to write from the heart, sharing valuable content that connects with your intended audience and gets your message out with impact.

  • “Sonja helps you work out what you want to say. She's a real ally in a difficult world."

    Jane Northcote, author of Making Change Happen

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How it works

I’ll design and deliver a tailored, focused content development programme for you - a mix of coaching, consultancy, structured writing time and feedback.

Delivered in person or online over Teams or Zoom, this is a positive, thought-provoking environment for you to learn and practice the core principles of planning and writing content that connects.

  • Together we'll craft a coaching and editing programme that fits with your diary and

    • Skills development: a mix of writing tips and practical exercises, aligned to your team’s needs e.g. Writing for your reader; How to get complex ideas across in a way that connects; How to structure your article; Crafting powerful headlines to hook your reader.

    • Structured writing time, divided into 25 minute writing sessions (using the Pomodoro technique to maximise writing productivity on the day - a useful technique to boost productivity in the future).

    • Group reflection and discussion to share writing ideas and inspire closer group working in the future.

    • Action planning to agree on how to build on the experience and deepen learning for the future

  • What valuable content will you share - why, how and when, with who? We’ll work together on your focus and personal content strategy. You’ll come away with a strategy on a page, a list of ideas to write about and a firm plan of action.

  • Practical content writing sessions - working on the content you’re writing. You’ll get tips and tools - planning sheets, writing exercises and ideas.

  • Get feedback on your work from me, to help you continually improve what you write. Friendly coaching and valuable outside perspective to help build your confidence and up your writing game.

  • I am so much clearer on what I’m writing after the writing retreat. I am in love with writing again. I don’t want to stop!

    Dr.Mersha Aftab, Senior lecturer in design management, Birmingham City University

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About me

I’m a consultant, trainer and speaker, helping leaders and teams to unlock what it is they want to say and showing them how to create valuable content to get the word out.

I’m co-author of the award-winning book, Valuable Content Marketing - how to make quality content your key to success (Kogan Page 2013, 2015).

My teaching is drawn from 20 years of research and successful on-the-ground strategic content writing projects and training programmes, delivered for organisations large and small, including the Met Office, Google, Sustrans, Nationwide Building Society and universities across the UK.

Looking for a workshop?

If you and your team want to improve your content and your writing I’d love to see if I can help. Get in touch by email and we can arrange a time to talk it through.

“A professional writer is just an amateur who didn't quit.”

Richard Bach

Take the plunge: Lessons for wavering writers from the world of winter swimming